This page covers what data we collect, why we collect it and what you can do about it. The data controller is Bet Ahoy Ltd, 2a Kingfisher Court, Uckfield, East Sussex, TN22 1QQ. If something is not clear, contact our Data Protection Officer directly.
Data We Collect
- Name, address, date of birth and contact details
- Payment method details and transaction history
- Identity documents submitted for KYC verification
- Betting and gaming activity on our platform
- Device information, IP address and browser data
- Information collected via cookies
How We Use Your Data
- To operate and manage your account
- To verify your age and identity as required by law
- To process deposits, withdrawals and bet settlements
- To detect and prevent fraud and money laundering
- To monitor responsible gambling behaviour and intervene where necessary
- To send marketing communications where you have opted in
- To comply with our obligations to the UK Gambling Commission
Who We Share Your Data With
- EveryMatrix Software Ltd – our platform provider
- TransUnion – for identity verification and fraud prevention
- UK Gambling Commission and other regulatory bodies where required
- Law enforcement agencies where legally required
- Third party analytics and advertising partners where you have consented
Data Retention
We retain your personal data for up to 6 years after your account is closed, unless a longer period is required by law or regulation.
Your Rights
Under UK data protection law, you have the following rights:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data where no legal basis exists to retain it
- Withdraw consent for marketing at any time
- Object to processing based on legitimate interests
- Lodge a complaint with the ICO at ico.org.uk
Cookies
We use strictly necessary, functional and third party marketing cookies. You can manage cookie preferences through your browser settings. For full details see our Cookies Policy.