Thomas Harrington
Sportsbook Specialist
Thomas has followed UK sports betting for over eight years, with a focus on football, horse racing and in-play markets. He reviews odds, betting rules and market structures to give players an accurate picture of what to expect before placing a bet.
- Over 8 years in sports betting
- UK racing and football markets
- In-play and Bet Builder analysis
- Odds and market verification
Oliver Bennett
Casino Content Editor
Oliver oversees all casino content and keeps game data current. He has spent six years reviewing slots, live casino titles and table games, checking RTP figures against provider documentation and verifying bonus terms before publication.
- Over 6 years in casino content
- RTP and volatility checks
- Bonus terms verification
- Final review before publication
James Whitmore
Responsible Gambling Lead
James handles all responsible gambling content and compliance guidance. He works directly with UK regulatory requirements, reviewing safer gambling tools, self-exclusion processes and player protection measures to make sure information is accurate and clearly presented.
- UK regulatory compliance
- Safer gambling tools review
- Self-exclusion and limits guidance
- Player protection content
Emily Richardson
Payments and Account Specialist
Emily covers deposits, withdrawals, verification and account management content. She checks processing times, minimum amounts and KYC requirements against current terms so players have accurate information before they deposit or request a withdrawal.
- Deposit and withdrawal checks
- KYC and verification guidance
- Processing times verification
- Account management content
We are an East Sussex-based operator with a UK Gambling Commission licence, covering sports betting, live casino, slots, table games and virtual sports. One account, one balance, all in £ sterling.
Who We Are
Bet Ahoy Ltd started with a straightforward idea: build a betting and casino platform that actually works for UK players, without the bloat that comes with the bigger names. We are registered at 2a Kingfisher Court, Uckfield, East Sussex, TN22 1QQ, company number 16650332, and licensed by the UK Gambling Commission under account number 100094. The platform runs on EveryMatrix software.
What We Offer
- Sports betting across 50+ sports with pre-match and in-play markets
- Horse racing and greyhound racing with Best Odds Guaranteed and live streaming
- eSports betting including CS2, DOTA 2, LOL and Valorant
- Online casino with slots, table games and scratchcards
- Live casino powered by Evolution including roulette, blackjack, baccarat and game shows
- Virtual sports including horses, greyhounds and football
- Tournaments with cash prize pools
Our Approach
We are a small team and we like it that way. When you contact us, you speak to a person – not a bot, not a template reply, not a ticketing system that takes three days to respond. Live chat and email go directly to someone who knows the product and can actually help. We built this for UK players who want things kept simple: place a bet, play a game, get paid.
Responsible Gambling
Gambling should stay in its lane. Every account comes with deposit limits, loss limits, time-outs, reality checks and self-exclusion – all accessible from My Account without needing to contact us. We work with GAMSTOP and point players toward GamCare, GambleAware and Gordon Moody when extra support is needed.
Promotions
We run offers across both sports and casino throughout the year. New customers get separate welcome offers for sports and casino. Existing customers get Best Odds Guaranteed on UK horse and greyhound racing, acca insurance, same-day withdrawals and regular casino tournaments with cash prize pools.